September 6, 2022

Titletown, Packers Welcoming Hy-Vee as New Plaza Partner

Titletown's public plaza now named Hy-Vee Plaza

Titletown and the Green Bay Packers are kicking off the season by welcoming a new partner: Hy-Vee, the employee-owned grocery store with a growing presence in Wisconsin.

Hy-Vee is teaming up with Titletown and the Packers for a variety of initiatives, including sharing the grocery store’s name with Titletown’s public plaza just west of Ridge Road, now officially named Hy-Vee Plaza.

“We’re pleased to welcome Hy-Vee to Titletown as our Plaza partner while they prepare to open their new store in Ashwaubenon and other locations throughout Wisconsin,” said Packers President/CEO Mark Murphy. “Hy-Vee Plaza will be our gathering space at the heart of Titletown, hosting night markets in the summer, ice skating in the winter and daily activities year-round. Hy-Vee has an excellent reputation in the Midwest as a community-minded, customer-oriented business. We’re looking forward to having them in our area.”

Hy-Vee Plaza, as well as other spaces throughout Titletown, will welcome community members and fans for fall programming over the next several months, from fitness and exercise classes to live music, arts activities and family programming. Hy-Vee will also become a partner of the Packers this season. The two brands will be featured together in a variety of displays, including at Lambeau Field during gamedays and at Hy-Vee stores.

“As we continue to open more stores throughout Wisconsin, we know how important it is to show our support for the Packers,” said Hy-Vee President Jeremy Gosch. “This partnership provides a lot of opportunities for us to help fans celebrate their favorite team. Whether it be hosting a watch party in our store’s restaurant or offering a wide variety of tailgate snacks for those heading to the game, we look forward to cheering the Packers into the post-season.”

Details about Titletown’s upcoming activities are listed at Up-to-date information about activities and programming can also be found on Titletown’s social media platforms at, and Titletown includes TitletownTech, The Turn, Bellin Health Titletown Sports Medicine & Orthopedics, Lodge Kohler, Hinterland Restaurant and Brewery, Associated Bank and the U.S. Venture Center. For more information, visit

About Hy-Vee, Inc.:

Hy-Vee, Inc. is an employee-owned corporation operating more than 285 retail stores across eight Midwestern states with sales of more than $12 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 5 Most Trusted Brands and has been named one of America’s Top 3 favorite grocery stores. The company’s more than 80,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit

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