September 12, 2023

Titletown Gameday Live Presented By American Family Insurance Set To Debut For Regular Season

Titletown is gearing up for gameday with festivities set to take place prior to each Green Bay Packers home game this season with “Titletown Gameday Live presented by American Family Insurance.”

American Family Insurance is further expanding its long-time partnership with the Green Bay Packers, becoming the new presenting sponsor of “Titletown Gameday Live,” the popular pregame festivities enjoyed by fans four hours prior to each Packers home game. “Titletown Gameday Live presented by American Family Insurance” will feature live music, an array of food and beverages, entertainment and games for fans of all ages.

Fans can join the fun on the west side of Titletown with several activities, including a free Hail Mary football toss located on the Titletown football field. The fun begins at 8 a.m. on Sunday, Sept. 24, throughout Titletown with a performance from the band Smoke Road Band adjacent to South Ridge Road starting at 8:30 a.m.

“We’re excited to be the new presenting sponsor of ‘Titletown Gameday Live’ and expand on the existing partnership we’ve shared with the Green Bay Packers for the last 18 years,” said Sherina Smith, American Family Insurance Group chief marketing officer. “We’ve joined with the Packers on many great community initiatives through the years, and we’re thrilled to sponsor this event for Packers fans and make home games even more special.” 

Fans are asked to familiarize themselves with the park’s policies if they plan to attend. Carry-in coolers, glass bottles and portable grills are not permitted in the park. Visitors should also keep in mind that there are chairs and tables available for use at Titletown, and carry-in lawn furniture or folding chairs are not permitted.

“Titletown Gameday Live presented by American Family Insurance” will continue during the regular season, with a full list of bands and DJs performing listed at

Titletown’s Shopko Optical playground, football field and game courts will also be open for visitors on gameday weekends. 

The Titletown parking lot off of Lombardi Avenue will be open for paid parking on gamedays. Guests parking at the Titletown parking lot will not be permitted to tailgate in the lot. The Lambeau Field parking lots will open Sunday at 8 a.m., with stadium gates opening at 10 a.m. 

Activities are subject to change in the event of inclement weather. For more information, please visit

More information about Titletown and a full listing of upcoming programming and events can be found on Titletown’s newly relaunched website, The updated site provides an enhanced user experience for mobile and desktop visitors, with multiple ways to view the calendar as well as real-time announcements regarding schedule changes. The new site also features an optimized search function, interactive map and improved navigation.


For more information on American Family Insurance’s partnership with Titletown and the Green Bay Packers, visit


About the American Family Insurance Group:

Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 12th-largest property/casualty insurance group, ranking No. 301 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance Group also includes CONNECT, powered by American Family Insurance, The GeneralHomesite and Main Street America Insurance. Across these companies the group has nearly 13,000 employees nationwide.

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