Longtime Green Bay fixture to also serve as naming rights partner for Titletown Playground

The Green Bay Packers announced today the team is welcoming a familiar face back to Lambeau Field, as Shopko Optical becomes the Official Eye Care Partner of the Green Bay Packers.

Shopko Optical, which was previously a part of the Green Bay-based former retail chain, brings more than 40 years of expertise providing quality eye care in communities throughout the state. More than 120 Shopko Optical locations are now in business in 12 states, with the company headquartered conveniently in Green Bay. The locations are served by the company’s proprietary manufacturing lab in De Pere.

Shopko Optical will also serve as the naming rights partner for the playground at Titletown, just west of Lambeau Field. The Shopko Optical Playground is now open for the season, and will continue welcoming families to play at Titletown, weather permitting. Families and frequent Titletown visitors will see Shopko Optical’s familiar branding and signage at the playground later this spring.

“We’re proud to team up again with Shopko Optical, a partner we’ve worked with for more than 20 years,” said Packers President/CEO Mark Murphy. “We’re pleased to welcome them at Titletown by officially naming our playground the Shopko Optical Playground. The playground has proven to be a local favorite gathering spot since Titletown opened. We’re looking forward to our continued partnership.”

Through the partnership, Shopko Optical will also host events for Kids in Focus,  a program that provides complimentary eye exams and eyeglasses to children in need. More information about Kids in Focus is available at shopko.com/kids-in-focus.

“We are excited to carry on our deep-rooted relationship with the Green Bay Packers,” said Shopko Optical CEO Russ Steinhorst. “Our organizations share the same hometown values, tenacious spirit and long-standing commitment to our communities. We are thrilled to sponsor the playground at Titletown – a place where families can be active and spend time together – and we are proud to be the ‘Official Eye Care Partner of the Green Bay Packers.’”

About Shopko Optical: For more than 40 years, Shopko Optical has provided excellent patient-centric care and high-quality eyewear through its dedicated team of nearly 700 optometrists (independent doctors of optometry in IA, ID, MT, SD, and WA) and opticians. Shopko Optical expects further growth in 2022 and beyond. For more information, visit Shopko.com.

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